Ty­pog­ra­phy
The visual component of the written word.
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A text is a sequence of words. A text stays the same no matter how it’s rendered. Consider the sentence “I like pizza.” I can print that text on a piece of paper, or read it aloud, or save it in a file on my laptop. It’ll be the same text, just rendered different ways—visually, audibly, digitally.
But when “I like pizza” is printed, ty­pog­ra­phy gets in­volved. All vi­su­ally dis­played text in­volves ty­pog­ra­phy—whether it’s on pa­per, a com­puter screen, or a billboard.

​Is ty­pog­ra­phy an art? That’s like asking if photography is an art. Certainly there are photographers and typographers whose ideas and techniques raise their work to the level of art. But at their core, both photography and ty­pog­ra­phy perform a utilitarianism function. The aesthetic component is separate. Being an effective typographer is more about good skills than good taste.

Magazine Covers

Assignment # 1: Magazine Cover Analysis
  1. Find a magazine cover and paste it into a new slide in your google portfolios. 
  2. Using the arrow shape tool, add arrows and label the following things:
  • The masthead
  • Any pugs/puffs you may see
  • The coverline
  • The lesser coverlines 
  • Any attention grabbing words or rhetorical questions

Then in a small paragraph on the side answer the following questions:
  • Who is the target audience?
  • What makes you say that?
  • What is the color palette?
  • Why is that color palette being used?
  • Describe the main image. Why do you think it was used?

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Assignment # 2

You are to create your own magazine cover. You have complete choice over what kind of magazine you want to create. It can be an issue of a magazine that already exists or you can develop your own magazine publication.

It must include the following:
  1. A masthead, publication date, and a bar code. 
  2. The main image must be a photo taken by the student. It can be of you, a friend, a family member, your pet, food! etc. 
  3. There must be at least 4 cover lines. 
  4. There must be evidence of kerning, tracking and leading. 
  5. There must be a cohesive color palette. 
  6. There must be evidence of good work ethic and EFFORT. 
Tutorial Below:
magazine_cover.pdf
File Size: 3650 kb
File Type: pdf
Download File
Assignment # 3: Reflection Questions

When you are done with your project, and it is in your google portfolio for grading, answer the following questions in the comment section underneath your slide:
  1. What do you think you did well in this project?
  2. What do you think you could improve on in this project?
  3. What did you learn how to do, or get better at doing in this project?
  4. What is the magazine you create? Who buys this magazine? Why?
  5. Explain your color palette. Why did you choose the colors that you did for your text?
  6. Explain your articles. Why did you include these articles on your magazine cover?
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